Table of Contents

Game Marketing

Promotions

  • Marketing Channels:
    • Social media platforms (specify which ones).
    • Gaming conventions and events.
    • Influencer partnerships.
    • Game review websites.
  • Pre-launch Campaign:
    • Teaser trailers.
    • Developer diaries.
    • Beta testing opportunities.
  • Launch Strategy:
    • Press releases.
    • Launch trailer.
    • Streamer collaborations.
  • Post-launch Support:
    • Regular content updates.
    • Seasonal events.
    • Cross-promotions with other games or brands.

Community

  • Community Platforms:
    • Official game forums.
    • Discord server.
    • Subreddit.
  • Community Management:
    • Dedicated community managers.
    • Regular dev-to-player communication.
    • Community feedback integration process.
  • User-generated Content:
    • In-game creation tools.
    • Content sharing features.
    • Community spotlight programs.
  • Esports and Competitions:
    • Tournament structure (if applicable).
    • Prizes and incentives.
    • Broadcast and streaming plans.

Monetisation

  • Community Platforms:
    • Official game forums
    • Discord server
    • Subreddit
  • Community Management:
    • Dedicated community managers
    • Regular dev-to-player communication
    • Community feedback integration process
  • User-generated Content:
    • In-game creation tools
    • Content sharing features
    • Community spotlight programs
  • Esports and Competitions:
    • Tournament structure (if applicable)
    • Prizes and incentives
    • Broadcast and streaming plans